Phi Kappa Tau Recruitment Business Card
Fall 2020
As Recruitment Chairman of Phi Kappa Tau, Zeta Pi, from Fall 2020 - Spring 2021, I created business cards to provide concise information to potential new members.
Abstract:
My methods for recruiting yielded the largest class of new members, with the highest retention rate of the entire chapter's existence, despite Fall 2020 COVID restrictions. I broke my own records the semester afterward, and to this day, that record still holds.
One pillar of my recruitment strategy was spreading information efficiently and effectively. With a well-made and cost-effective business card, potential new members would know exactly where to reach out to. Another facet of this strategy was knowing who to give cards to, allowing them to spread that information to their own network of friends for even more yield.
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I would absolutely love to talk more about my strategies, especially in navigating COVID restrictions during Fall 2020.
Front side of the Business Card
Back side of the Business Card
Design:
The most important aspect of creating this card was conveying professionalism. This business card is often a potential new member's first impression of who we are as a group, so conveying high quality standards was of utmost importance.
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I took fonts and spacing into careful consideration, making sure it would show that essence of professionalism, flow together as a cohesive piece, and give a rustic but modern feeling.
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This card was created from scratch by me in Adobe Illustrator, save the Crest, PKT Logo, and Instagram Logo. This design was printed by VistaPrint.